It can be frustrating when you’ve put a lot of effort into creating a great website for your business, but no one seems to be visiting or using it. While it takes one set of skills to design a website, it takes a different set to drive traffic to it. Here are a few tips to help increase traffic to your website without spending money on advertising:
Tip 1 – SEO ( or ‘Search Engine Optimization’)This involves strategically designing and writing your website to rank higher in search engine results. Factors that can impact your search engine visibility include the speed of your website, the quality of your content, the user experience, and how many other websites link to yours.
Tip 2 – Quality content marketingYour website’s content is crucial in attracting visitors, as it provides a reason for them to come to your site. By creating a blog or other types of content that answer specific questions for your target audience, you can drive organic traffic to your website.
Tip 3 – PR, referrals, and guest contentGaining visibility through third parties who have a larger audience can help bring relevant traffic to your website. This could include mentions in the media, interviews with industry influencers, public speaking, brand partnerships, or guest blogging.
Tip 4 – Social mediaUtilizing social media platforms can help drive traffic to your website. This includes posting links to your website and engaging with your followers to increase visibility.
Tip 5 – PPC (Pay-Per-Click) advertisingWhile this isn’t free, PPC advertising can be a cost-effective way to drive traffic to your website. With PPC, you pay a fee each time someone clicks on one of your ads. This can be a useful way to target specific keywords and demographics.
Tip 6 – Email marketingBuilding an email list and sending newsletters or promotional emails can help drive traffic to your website. Be sure to provide value to your subscribers and make it easy for them to share your content.
Tip 7 – Networking and collaborationsBuilding relationships with other businesses or industry professionals can help expose your website to new audiences. Collaborating on content or projects, or simply sharing each other’s content, can be a mutually beneficial way to drive traffic.
Tip 8 – Local SEOIf your business serves a local area, optimizing for local SEO can help your website rank higher in search results for users searching for businesses in your area. This includes claiming your Google My Business listing, getting listed in online directories, and using location-specific keywords on your website.
Tip 9 – Improve website speedA slow-loading website can drive visitors away, so it’s important to make sure your website loads quickly. There are a number of factors that can impact website speed, such as large images, too many plugins, and inefficient code. There are tools available to help you analyze and improve your website speed.
Tip 10 – Monitor and analyze your trafficUse tools like Google Analytics to track your website traffic and see how visitors are finding your site. This can help you identify areas for improvement and better understand your target audience.
Tip 11 — Use social media influencersPartnering with social media influencers who have a large following in your industry can help expose your website to a new audience. This can be done through sponsored posts, product reviews, or other types of collaborations.
Tip 12 — Run a contest or giveawayRunning a contest or giveaway can be a good way to drive traffic to your website and increase engagement with your brand. Be sure to promote the contest on your social media accounts and consider offering a prize that is relevant to your target audience.
Tip 13 — Use internal linkingIncluding links to other pages on your website can help improve the user experience and keep visitors on your site longer. This can also help with SEO, as it helps search engines understand the structure and content of your website.
Tip 14 — Optimize for mobileMore and more people are accessing the internet from their mobile devices, so it’s important to make sure your website is optimized for mobile. This includes making sure the layout is responsive and easy to navigate on smaller screens, and ensuring that your website loads quickly on mobile.
Tip 15 — Use social media automation toolsThere are a number of tools available that can help you automate your social media activity, freeing up more time to focus on other aspects of your business. These tools can help you schedule posts in advance, find and share relevant content, and engage with your followers.
Tip 16 — Utilize PinterestPinterest is a search engine and social media platform that allows users to discover and save ideas, including products and services. By creating a Pinterest account for your business and pinning images and links to your website, you can drive traffic to your site and potentially increase sales.
Tip 17 — Participate in online communitiesJoining online communities related to your industry or target audience can be a good way to get your website in front of new people. Be sure to add value to the conversation and follow the community’s guidelines for sharing content.
Tip 18 — Optimize your website for voice searchWith the increasing popularity of voice assistants like Amazon’s Alexa and Google Assistant, it’s important to optimize your website for voice search. This includes using long-tail keywords, structured data, and clear, concise language.
Tip 19 — Use Instagram hashtagsIncluding relevant hashtags in your Instagram posts can help expose your content to a wider audience. By using popular or industry-specific hashtags, you can increase the visibility of your posts and drive traffic to your website.
Tip 20 — Utilize LinkedInLinkedIn is a professional networking platform that can be a great way to connect with potential clients or customers. By creating a LinkedIn company page and regularly sharing content from your website, you can drive traffic to your site and showcase your expertise in your industry.
Tip 21 — Tip Create a Google My Business listingA Google My Business listing allows you to manage how your business appears on Google Search and Maps. By claiming and optimizing your listing, you can help increase visibility for your business and drive traffic to your website.
Tip 22 — Use YouTubeYouTube is the second largest search engine, and creating a YouTube channel for your business can be a good way to drive traffic to your website. By creating and sharing video content related to your industry, you can attract a new audience and provide value to your viewers.
Tip 23 — Use TwitterTwitter is a social media platform that allows users to share short messages, called tweets, and media. By creating a Twitter account for your business and regularly sharing links to your website and relevant content, you can drive traffic to your site and engage with your audience.
Tip 24 — Optimize for featured snippetsA featured snippet is a summary of an answer to a user’s question that appears at the top of the search results page. By optimizing your website’s content for featured snippets, you can increase the visibility of your website and drive more traffic to your site.
Tip 25 — Utilize RedditReddit is a social news and discussion platform that allows users to submit and vote on content. By joining relevant subreddits (communities within Reddit) and sharing links to your website or content, you can drive traffic to your site and engage with a new audience.
Tip 26 — Utilize forumsThere are many forums online related to various industries and topics where you can share links to your website and engage with other users. Be sure to follow the forum’s guidelines and add value to the conversation before sharing your links.
Tip 27 — Utilize QuoraQuora is a question and answer platform where users can ask and answer questions on a wide range of topics. By answering relevant questions and including links to your website or content in your responses, you can drive traffic to your site and showcase your expertise.
Tip 28 — Use Instagram shoppable postsIf you have an e-commerce website, Instagram’s shoppable posts feature allows you to tag products in your Instagram posts and link them directly to your website. This can make it easier for your followers to purchase from your website and drive traffic to your site.
Tip 29 — Utilize Pinterest’s promoted pinsPinterest’s promoted pins allow you to pay to have your pins displayed to a wider audience. This can be a good way to increase the visibility of your website and drive traffic to your site.
Tip 30 — Utilize Twitter’s promoted tweetsSimilar to promoted pins on Pinterest, promoted tweets on Twitter allow you to pay to have your tweets displayed to a wider audience. This can help increase the visibility of your website and drive traffic to your site.
When it comes to social media, it’s so easy to get sucked in by vanity metrics. How many likes? How many impressions? But it’s not about how many people saw it. It’s about the right person seeing it.
A client of mine got two leads worth up to 5-figures each from a LinkedIn article we wrote together that was viewed by about 50 people. Now that’s a good ROI on a piece of quality content.
Building an audience takes time. Building a strong ranking on Google takes time.
Like everything, there’s no free shortcut to getting traffic to your website. But the good news is, you can start today. Start small, but start today.
Want more marketing tips? Read ’13 Differences Between A Poor And A Rich Mindset’
If you found this helpful, you might want to subscribe to my newsletter ‘How To Make Money Online‘.