We all know how important the skill of selling can be. It can increase the number of your customers, increase the value of your product, and give you many new opportunities about which you wouldn’t even think. Such as being able to get out of any situation, no matter how difficult it is, and make new friends through partnership deals. In any case, learning to sell is beneficial because it teaches you how the mind of a customer works. And it’s crucial if you want to sell something online. We’ll also take a look at the most popular situation for selling a pen. So, continue reading and learn something new from it!
1. Talk About What They Care
That’s the #1 rule, and you should follow it anywhere, anytime with anyone. It’s absolutely crucial for you if you want to sell or create something. Without understanding what your customers want, you won’t understand what your product should look like. Without knowledge of what your customer needs, you won’t understand how you can sell it.
We all know the situation with selling a pen. It determines if a seller is really good at his job or not. When you’re selling a pen, you’re not just selling a pen; you first try to understand the problems of your customer. You start to ask him different types of questions. For example, “Have you ever wanted to write something down but didn’t have a pen?” or “I’ll tell you right now, a number of very successful guys. Do you have a pen to write it down?” or something like that. However, with current technologies, including that you can take notes on your phone, it’s almost useless to always carry a pen with you. But anyway, it just defines your ability to sell and how you can really dive into the problem of buyers.
Even if someone doesn’t need a pen at all, you can still sell it to him. Everyone can sell anything to anyone. That’s the essential rule for every seller. And with the right skills, you really can sell anything. As we’ve talked about, most of us don’t need to carry a pen with us. However, it can still be useful. And if someone dives deeper into our situation and our problems, he will surely sell it to us.
To summarize everything that I’ve said, you need to build a world around your customer and show him which opportunities the product that you’re selling can give him. This game needs to be about the problems of your clients and not about what you want. You need to make it about them and show how you are really trying to dive deeper into their specific situation.
2. Use Emotions
A decision that is based solely on logic does not exist. Whether we like it or not, our emotions influence how we interpret data and make choices. With this in mind, sellers who only use their customers’ logic to influence them are harming themselves.
Imagine talking to someone who doesn’t give a f*ck about you at all. He doesn’t use any emotions and isn’t even trying to sell you anything. He feels like it’s just his boring job, and you immediately notice that. After that, the chance of selling something drops to 0%. To avoid this mistake, you always need to add emotions and colors to your speech.
Each sales message, presentation, and meeting should appeal to both the prospect’s heart and mind. You don’t want to associate your product with fear and suffering, right? Then, use positive emotions to explain some critical points to your customer. It will give him an understanding that your product is really meaningful and will give him a bunch of new emotions. Also, after this dialog between you and him, he will have a good impression of you. And even if he doesn’t buy your product right now, he will probably do it later or just tell someone about it.
That’s also very important to mention. Even if you see that someone is not interested in your product, you can still leave a good impression of yourself. By doing so each time, you end up growing your audience and will surely sell it to someone.
To summarize everything, you first need to use emotions to talk to the heart of the customer, not the brain. It will leave a good impression on you, it will grow your audience, and you’ll end up selling your product to someone.
3. Don’t Sell Products, Sell Solutions
We’ve already talked about how you need to dive deeper into a customer’s problem and listen to everything that he says. After you’ve discovered everything that you wanted to know about him, you can now give him solutions to these problems. Make sure your first contact with a potential client addresses the business issues that the potential client faces in the beginning.
You shouldn’t tell him something like “This is a pen; buy it.” You need to point to the solution to his problem: “This is a pen that can help you write down something important and not forget about it.” Do you see the differences? In the first situation, we offered our product, and in the second situation, we offered a solution.
That’s actually the key difference between a typical seller and a really good one. Customers don’t give a damn about your product, they just want to live an easier life or want to find a way out of a specific situation. You need to show him this way and explain why he really needs it.
Solving a problem leads to the sale of a product or service. You don’t buy a pen because you like the color. You purchase it as a means to satisfy your needs. The pen is a solution to writing something important.
It’s important to mention that you don’t need to increase the value of your project. If it’s just a pen, then don’t say that it’s made of titanium (if it’s not true, of course). You need to show the true value and the value that is really meaningful.
4. Build Connection First
You wouldn’t yell out, “Hello, would you like to buy this new TV?” to a customer who walked into a store. How are you today? “What brings you in today?” would probably be your first two questions. You could interject phrases like “I love what you’re wearing” or clarify inquiries like “So, you’re looking for new headphones?”
You need to remember that you’re talking to a person, not a robot. You shouldn’t start your first conversation by selling. It will give him a bad impression of you, and he’ll understand that you’re just trying to sell him something, not even carrying too much. And as I mentioned previously, you need to leave a good impression of yourself and use different methods to tell your customer that you are really interested in his situation.
Don’t always be so persistent. If the buyer said that he doesn’t need any help, then just don’t bother him anymore. Not everyone needs your help in choosing a smartphone, and you need to understand that. To understand, you first need to start a conversation. So, as you can see, there’s a circle in which everything is connected to each other.
5. Don’t Make It Boring
The last rule for today, but not the last in importance. You probably already understand what I’m telling you. In the conversation between you and your customer, you always have to entertain your customer and keep his focus in your arms. If he starts to feel bored, then you lose his focus, which means that he will not really understand what you’re explaining to him. That leads to a loss.
To avoid it, you always need to talk about your product in a story format, not just a simple description of its characteristics. Talk about implementation in real life and how important it can be (Here we can see rule #3). And of course, add some emotions (rule #2)
You need to see if the customer starts to feel bored. When you notice it, you immediately need to change your approach. Or if the customer isn’t interested in this product, you can offer him something else that suits him better.
It would also be better if you’re not just talking but demonstrating how it works. It will give him a complete understanding of what is going on and why he needs this product.
Conclusion
In conclusion, I would like to say that selling is one of the most important skills right now. By knowing how to sell right, you know how to grow your business and get revenue from it. To build a business, you need to do lots of things, such as building a cool website, hiring someone, and so on. But without the ability to sell anything, you won’t be able to keep moving forward and make some profit from it. I hope you’ve found these five tips useful, and if you liked this article, don’t forget to leave a clap and follow me!
